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Wednesday, February 17, 2016

What Do Your Website Users Really Want?

This article by Paul Boag is an excellent overview that is very factual and important to understand as a business owner.  While the discussion centers on websites, I believe this applies to many areas of your business.

“The truth is people have no interest in using applications or websites. They are tools for a goal. They want to use your website or application for the smallest amount of time. Just enough to achieve the result that they are looking for.

People don’t use Facebook for the user interface. They use it to keep in touch with their friends. They don’t visit your website to see your gorgeous branding or engaging video. They just want to get the information they need and get out.

Read The Article Here!

I’ve meet many business owners who I would call “Old School” in their vision of what to show customers.  From websites, to print advertising, to billboards.  This “Old School” vision is understandable from the owner’s perspective.  They are paying good money for an advertisement and want to cram as much information into that ad-space as possible.  More bang for the buck…they say.  The reality is that they desire an ad they like and often forget that they should be creating an ad their customers like.  That owner will read their own ad carefully…their customer will only skim.

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In this modern world, time is very limited.  Customers want the facts and only the facts, and if you want to live in the customer’s memory, if you want them to remember your message…you need to be short, sweet, simple, repetitive and consistent.

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